Go to market agency
New product, new market or new segment: we build the plan, find the buyers and run the email and LinkedIn outreach that gets you in front of them.
What a go to market agency should do
Most go-to-market plans are sound on paper. Where launches stall is in the first ninety days, when nobody in the target market has heard of you yet.
So we do both halves. We write the plan, and we build the outbound that puts the plan in front of thousands of the right buyers in its first month.
Find the first segment that buys, prove the message and build early pipeline before marketing scales.
Enter a new country or vertical with its own list, language and offer.
Move up-market or into a new buyer persona with tested messages.
Repositioning an existing product and checking the new story with real buyers.
How it works
Strategy first, then the channels that carry it to market. Here's what happens and when.
We look at your wins, losses and current pipeline to see which buyers actually close, how long it takes and where deals stall.
Your ideal customer profile (ICP), market size, positioning, messaging and channel plan, written down in a document your whole team can use, and agreed with you before anything goes out.
Outreach domains and inboxes warmed up, LinkedIn profiles ready, and verified lists built for each segment in the plan.
Email and LinkedIn sequences go live segment by segment. Every reply is handled the same day and interested buyers are booked onto your calendar.
We compare segments and messages, move budget to what books calls, and take the plan into new verticals or regions when you're ready.
HubSpotApolloClaySmartleadInstantlyGoogle WorkspaceCalculator
Based on real email campaign results; LinkedIn adds to it. Move the sliders to match your business.
The maths: 2% of emails get a reply → 4% of replies are interested (0.08% of emails) → 30% of those book a call → your show rate → your close rate.
That is about 1 positive reply per 1,250 emails and 1 booked call per 4,200 emails. Not every booked call happens, so set your show rate too. Each lead gets up to 3 emails. Figures are monthly, once campaigns are running, and rounded down. Your results depend on your market and offer.
What you get
A plan on paper is only half of go-to-market. We also run the channels that carry it.
Outreach-only domains and warmed inboxes, verified lists and short, specific emails, sent at a pace that keeps you out of spam.
Connection requests and messages from prepared profiles, timed around the emails so buyers recognise the name when they reply.
Who buys, who signs and how many of them exist, counted before a single message goes out.
Hiring, funding and tech-stack signals from Clay, so messages land when the timing is right.
Every reply answered the same day on whichever channel it came in. Interested buyers booked straight onto your calendar.
Leads and conversations synced to HubSpot or your CRM, with a weekly report on what's working.
Pricing
Every plan includes the same team, the same process and both channels. You choose how many buyers we reach each month.
$4,500/month
$7,500/month
$11,000/month
Three weeks to a written go-to-market plan: ICP, positioning, messaging and a channel plan you keep. Credited against your first month if you go on to a plan.
$5,000one-off
Ask about the GTM Strategy SprintPrices in US dollars, billed monthly. 3-month minimum, then month to month.
FAQ
It plans how a product reaches its buyers: who to target, what to say, through which channels and in what order. We also run the outbound channels ourselves, so the plan gets tested and produces sales calls.
Ideally six to eight weeks before you want the first calls. The plan takes two to three weeks and the email inboxes need two to three weeks to warm up, which happen at the same time.
No. We focus on outbound email and LinkedIn, where we can reach a named list of buyers. The plan will tell you whether ads are worth adding, and where.
No. Emails go from separate domains registered only for outreach, so your company domain is never used, and every inbox is warmed up first. On LinkedIn we keep daily activity well inside the platform's limits and write like a person, not a bot.
No, and be wary of anyone who does. Results depend on your market, your offer and your sales process. We commit to the work: the agreed number of buyers reached every month, messages tested and improved, and every interested reply booked in for you.
Three months to start. That's how long it takes to test angles properly and see reliable numbers. After that it continues month by month.
Who we work with
We do our best work when the market is big enough and someone is ready for the calls.
Tell us a little about your business. We'll look at your market and who you sell to, then come to the call with what a go-to-market push could realistically do for you.
Times are shown in your time zone. You'll get a calendar invite with a Google Meet link.
Calendar not loading? Open it in a new tab
“After 16 years in B2B marketing, cold email is currently the fastest way I know to get in front of the right buyers. When done right, it books qualified calls within weeks.”
Fergal Byrne, Founder
Connect on LinkedIn